We will delve into a crucial aspect of our theme "Changing the Narrative" by discussing how women are challenging and reshaping the stories society often tells about them.
In a world where assumptions and stereotypes frequently dictate perceptions, it's essential to hear directly from those who defy these conventions. Our panelists will share their unique experiences and perspectives, offering insights into how they navigate and transform the narratives imposed upon them. Through their voices, we aim to uncover the rich, complex realities that often go unseen and to champion a more nuanced understanding of identity and capability.
Join us as we explore how these remarkable women are not just challenging the status quo but are actively redefining it, paving the way for a more inclusive and authentic dialogue about who they are and what they represent.
Moderator: Donella Westphal, Owner of Jules' Bistro
Originally from a small town in the middle of North Dakota, Donella Westphal moved to the “big city” rather unwillingly in 1999 when her husband received a promotion from his employer. A few grocery store panic attacks, two decades and one smartphone with navigation later, she’s happy to call St. Cloud her home and fiercely advocates for a strong and vibrant community, filled with music, art and locally-owned business. From 2004-2018, she owned Your Creative, a marketing strategy company that worked side-by-side with small business clients to cultivate authentic, creative and memorable messages, experiences and connections.
In 2017, she purchased her favorite place in town: Jules’ Bistro, which combines a casually-sophisticated menu with a cozy, artistic atmosphere. She was a regular customer—three to four times a week for over 10 years—before she bought the business. Under Donella’s leadership over the past eight years, Jules’ Bistro has doubled capacity, grown revenue by more than 800%, creatively expanded into new areas of service (bakery, deli, catering, retail), and given generously to the community through campaigns like Lift Up the Ladies, Kindness Cake and more. Most recently, Jules’ Bistro was named the U.S. Small Business Administration’s 2024 Minnesota Woman-Owned Small Business of the Year.
Donella’s life mantra is, “Why be ordinary when you can be original?” She is married to Brian–her best friend, business partner and landlord…which makes for some interesting dinnertime conversations, especially when he starts talking about raising her rent. She is mother to Caden (passed 3/17/2003), Noah (age 22) and Wilson (age 14).
Kris Nelson, Marketing Director at Auto Works Motor Repair
Life doesn’t have to be perfect to be wonderful. Kris has navigated the roles of wife, mother, entrepreneur and real estate professional, overcoming countless challenges by truly listening to and understanding the needs of others. Her philosophy? A good laugh and a long sleep are the best remedies for anything. You might have heard other speakers reference her motto, “I’m not for everyone.” Kris hopes this encourages you to honor yourself and keep striving for your best life. While someone else’s journey can inspire us, it’s important not to let comparisons distract us from our own path.
Kris graduated from SCSU and fell in love with the St. Cloud area. Her mission is to build a stronger community in Central Minnesota. After selling her promotional products company in 2018, she transitioned to real estate at Premier Real Estate and was the disposition manager with MN Nice Home Buyers, handling dispositions and transactions. In 2015, she was honored as one of the St. Cloud Times' Five Under 40 area business leaders. Kris is also deeply committed to giving back, serving on several boards and volunteering with various organizations. Currently, she’s on the board of The Starfish Coaching Program, supporting women who have survived domestic and sexual assault.
Life has thrown many challenges her way, from growing her startup to $1.4 million in sales to selling the business and navigating the complexities of raising her children. Through it all, Kris has both struggled and thrived. After seven years in the real estate industry, Kris had the opportunity to work with Motor Works Auto Repair and currently supports the expansion of their brand as marketing director.
Lindsay Salzbrun, Founder of White Peony Boutique
Lindsay is a passionate entrepreneur, podcast host, and boutique owner dedicated to empowering women through leadership, purpose, and heart. As the founder of White Peony Boutique, Lindsay built more than just a successful retail brand…she created a community rooted in confidence, connection, and authenticity.
With years of hands-on leadership experience, Lindsay is known for her ability to mentor others, lead with perseverance, and bring big ideas to life. She recently launched her podcast, Leveling Up with Lindsay, where she shares stories of growth, interviews inspiring leaders, and offers real, relatable insight for those navigating business, motherhood, and the messy middle of personal development.
Whether she’s leading her team, curating powerful conversations, putting ideas to action, or building out new opportunities, Lindsay leads with intention and lives by the belief that we rise by lifting others and that the most meaningful leadership is rooted in who we are behind the scenes.
Sarah Noble, Financial Advisor/Co-Owner at AIS Planning
Sarah is a financial advisor, speaker, and co-owner at AIS Planning, where she helps business owners and their employees design retirement plans that truly work for their lives. She’s passionate about making financial wellness approachable and empowering—especially for women—and believes financial independence is a powerful tool for confidence and choice. Outside the office, Sarah is a mom to three teenagers, a fan of meaningful conversations, and always up for a good book or spontaneous adventure. She loves connecting with women who are growing, leading, and showing up authentically in their lives.
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